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Age of Innocence
Age range: 0-16 years
This London-based brand brings a sweep of nostalgia to its beautiful footwear collections, which cover everything from feather-trimmed sandals to sparkling sneakers. Romantic and timeless but with a strong contemporary feel, you’ll be pleased to hear you, too, can get a pair from the capsule collection for women.
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Trotters
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Age range: 0-11 years
Currently featuring a Peppa Pig collaboration your child will surely find swoon-worthy, Trotters embraces what children love, but with all the style us parents really want.
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Konges Sløjd
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Age range: 0 months – 6 years
Konges Sløjd is all about neutral colours to suit your own style, with a touch of whimsy ideal for your growing child. Our favourite is their lemon-print sleep suits.
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Bobo Choses
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Age range: 3 months – 13 years
This Mediterranean-based brand is all about creative play. Perfect for climbing trees and a teddy bear’s picnic, Bobo Choses feeds imagination.
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Whistles Kids
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Age range: 3-12 years
A true high street hero, Whistles has launched childrenswear and it’s as stylish, affordable and fun as its main line.
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Max Mara Kids
Age range: 5-12 years
Your little one can become a mini me in Max Mara’s Teddy Coat fashion staple.
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Marchesa Kids Couture
Age range: 6-16 years
One for only the most special of occasions, Marchesa Kids Couture takes event dressing to the next level. Your little one will feel like royalty in these ballroom-ready designs.
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Tinycottons
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Age range: 3 months – 12 years
If you want to channel an Alpine aesthetic for the nursery run then Tinycottons and their retro print-covered designs are the ones for you.
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Moncler Enfant
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Age range: 4-14 years
As the weather turns, look to Moncler’s plush puffers and envelop your little one in down jackets and wool jumpers with a luxury feel.
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Bebe Organic
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Age range: 0-12 years
Doing kind of what it says on the tin, Bebe Organic ensures you little one’s delicate kin is only clothed in the gentlest organic materials. Founded by a mother and London College of Fashion graduate, Birgit Kadak, the brand creates classic designs that will make you want to become a full time homesteader.
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ZIGGY-ZAZA
Age range: 18 months – 6 years
For the free-range bairns in your life, Australian-based ZIGGY-ZAZA will let them express their free spirit with comfy and colourful clothes.
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LIEWOOD
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Age range: 0-12
Copenhagen-founded LIEWOOD is all about functionality – we’re talking skiwear, thermowear and rainwear. So useful.
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Nights By Wilder
Age range: 2-12
Want to get your children excited for bedtime? Then consider buying them these, quite frankly, adorable cotton pyjamas. We’re in love.
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Pepa London
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Age range: 0-10 years
Make like Prince George, Princess Charlotte and Prince Louis (yes, the Royal children actually wear this brand), in this London-designed, Spanish-made, traditional childrenswear brand.
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Binibamba
Age range: 0-36 months
Luxury sheepskin buggy liners, pure merino wool clothing and sweet sheepskin booties will keep your little ones super snuggly. All the cool kids have them.
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The Row Kids
Age range: 2-10 years
Get ready for the hefty price tag on these cashmere separates, as along with The Row’s main line, it’s really quite something to behold. That being said, you won’t find quality (or chic-ness) like it anywhere else.
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H&M
Age range: 0-10 years
With everything from homewares to adorable kidswear, H&M is truly a one-stop shop for stylish pieces as affordable prices.
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The Animal Observatory
Age range: 6 months – 12 years
Comfort and expression go hand in hand with this playful childrenswear brand. Think colour block patterns, frilly tulle skirts and, naturally, lots of animal print. If only they came in adult size too…
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Reiss
Age range: 4-9 years
A modern brand for fashion-forward children featuring coats, jackets, knits, dresses and more.
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Dolce & Gabbana
Age range: 3 months – 12 years
The luxury Italian fashion house now caters for babies and children too, offering everything from trainers, coats and T-shirts to rompers, accessories and more.
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