Waitrose expands in-store bakery and patisserie range with 30 new products – full list

by Admin
October 15, 2024

Waitrose has unveiled a range of 30 new bakery products in response to a significant demand for baked goods.

The supermarket chain’s latest range features innovative flavours and unique items designed to cater to evolving consumer tastes.

This expansion of the bakery line comes off the back of a 14 per cent surge in in-store bakery sales compared to last year.

Bakery Product Developer at Waitrose, Elizabeth Greenman, highlighted two standout items from the new range.

These new bakery products are now available in Waitrose shops

WAITROSE / GETTY

“Our new No.1 Sourdough Baguette has been crafted and slowly proofed for 36 hours, and the No.1 Seeded Ancient Grains Bread is made with an artisan malt mix,” she explained.

“Our focus on freshness and quality has led us to introduce more products that can be baked in-store, providing our customers with an increased sensory experience.”

Both products are freshly baked in-store and will feature a variety of innovative breads and pastries.

Customers can now enjoy Cheese and Onion Tear & Share Bread, perfect for social gatherings.

For those who prefer a spicy kick, the Jalapeno & Cheddar Breadstick offers a flavourful twist. Curry enthusiasts will appreciate the Curried Tear & Share Bread.

The self-serve patisserie range will also feature 14 new seasonal sweet treats perfect for cosy autumn brunches and meet customer demands for indulgent flavours.

Among the latest additions are a Tiramisu bun and a Triple Butterscotch Bun.

Waitrose’s No.1 range features Cinnamon Croissant Cups, Pistachio Croissant, and Apple Tarte Tatin Turnover.

The range of baked goods is launching nationwide. It includes:

No.1 Sourdough Baguette
No.1 Seeded Ancient Grains Bread
No.1 Dark Chocolate & Orange Sourdough Bloomer
Fruit & Nut Bloomer
Curried Tear & Share Bread
Cheese & Onion Tear & Share Bread
Tiger Loaf
Tiger Roll
Ciabatta Roll
Leckford Seeded Baguette
Jalapeno & Cheddar Breadstick
Seeded Sourdough Roll
No.1 Mixed Olive Breadstick
No.1 Four Cheese Swirl
No.1 White Sourdough Roll
No.1 Cinnamon Croissant Cup
No.1 Ultimate Chocolate Croissant Cup
No.1 Pistachio Croissant
No.1 Apple Tarte Tatin Turnover
No.1 Belgian Chocolate & Raspberry Ganache Brownie
No.1 Hazelnut Ganache Millionaire’s Shortbread
No.1 Triple Belgian Chocolate Muffin
No.1 Sicilian Lemon Drizzle Muffin
No.1 Blueberry Crumble Muffin
Raspberry Bakewell Tart
Triple Butterscotch Bun
Cinnamon Bun
Lemon and Raspberry Bun
Tiramisu Bun
Bagged Raspberry Jam Doughnuts (pack of five)
Bagged Ring Doughnuts (pack of five)

LATEST DEVELOPMENTS

The Sourdough Baguette has been crafted and slowly proofed for 36 hours

WAITROSE / INSTAGRAM

Sweet-toothed shoppers haven’t been forgotten, with indulgent options like the Ultimate Chocolate Croissant Cup, Triple Butterscotch Bun, and Pistachio Croissant rounding out the selection.

These new bakery products are now available in Waitrose shops and online at Waitrose.com.

The supermarket’s expansion of its in-store bakery range reflects a growing consumer appetite for freshly baked goods with unique flavours and textures.