For too long, the lingerie industry has forced us to choose between style and practicality, with few brands offering good-looking underwear that offers proper support and inclusive sizing. Cue Understatement: the female-founded, Swedish lingerie brand combining contemporary style with uncompromising comfort. Here, balconettes and bralettes come in a rainbow of bold lace hues, all without rib-digging underwiring or thick, ugly shoulder straps. Briefs are frilly and filigree, and even the swimwear is note-perfect, with cups large enough to give proper coverage and made from ECONYL® that gives remarkable stretch. Even better, everything on-site is modelled by a truly representative range of people, with Photoshop firmly on the banned list.

SHOP UNDERSTATEMENT