Shrewsbury has been highlighted by travel experts in The Telegraph as among the very best places for Christmas shopping in the country – with Wyle Cop attracting particulary high praise.

Writing in the newspaper, Sarah Baxter said Shropshire’s county town was “ideal for wandering and window shopping” with its “meandering streets and blush-sandstone castle wrapped in a loop of the Severn”

The review added: “It’s hard to beat Wyle Cop, a curving, climbing high street lined with 39 listed buildings, ranging from medieval half-timbered to Victorian ornate.”

The newspaper went on to praise fashion stores Oberon, Ella Cru and Turtle Doves, the foodie haven of Appleyards Deli and cookware store Cooking Kneads.

Thinking of the festive period, The Telegraph writer suggested picked up gifts at the “cheery, colourful” Snoop or visiting Soden art gallery’s winter exhibition.

The 16th-century Lion & Pheasant was dubbed the town’s ‘perfect pitstop’ along with past winner of the ‘Best National Wine Shop’ Tanners.

Mike Matthews, owner of the Prince Rupert Hotel and chairman of Shrewsbury BID, said the article was a great boost for the town. 

He said: “We are rather getting used to Shrewsbury being praised by the national media, but being named as the very best shopping destination in the UK by The Telegraph is really something to celebrate.

“It’s particularly pleasing that the writers have highlighted Shrewsbury’s wealth of independent businesses as being the prime reason for a visit – along with the town centre’s charm and beautiful buildings, of course.

“I hope this will remind people just how wonderful Shrewsbury is for a shopping trip, especially as we approach Christmas which is such an important time for all town centre businesses.”

Mark Hooper, of Visit Shropshire, added: “Being named Britain’s Top High Street is a tremendous accolade for Shrewsbury, and it’s no surprise to those of us who know and love this remarkable town.

“Shrewsbury’s unique blend of independent shops, historic charm, and warm community spirit makes it a true gem in the heart of Shropshire. This recognition highlights the dedication of local businesses and the ongoing efforts to make Shrewsbury a vibrant and welcoming destination for visitors and residents alike.”