The famous socialite and media personality Paris Hilton has recently joined forces with Wow Vegas Casino, adding her star status and significant online presence to the fast-growing social casino brand. Hilton’s ability to reach millions of Instagram and Twitter followers is expected to improve the prospect of engagement with Wow Vegas greatly.

You could tell from her Instagram post about the casino, which she says, ‘is slaying with hundreds of fantastic slot games!‘ Her post garnered heavy attention, accumulating over 629 comments and a promotional video, strengthening her support of the brand.

More popular in the US lately are social casinos, such as Wow Vegas, that provide a gambling-inspired experience devoid of real money but using gold coins to play. Not only does the involvement of Hilton amplify Wow Vegas’s shine, but it also positions Wow Vegas as the brand to draw in a larger audience seeking a little more fun and a little more risk-free gaming experience.

Comedian Johnny Vegas has recently made a splash in the gaming world by jumping on board with Leo Vegas Casino and helping the brand become even more known in the US. His bold and hilarious personality is well known, and his partnership has already seen the site surge in visitor numbers since their deal was announced in March 2023.

The Swedish-owned casino thinks he is an excellent fit as Leo Vegas is a fun brand to be associated with, as Leo Vegas is brash and unique as he is. The team has a vast buzz now, especially with a big TV advert set to hit screens anytime soon, Johnny.

His comedic touch would be expected to contribute a new one to their marketing work and stage the scene for Leo Vegas to become more prominent in the competitive online gaming scene.

In the summer of 2023, Lionel Messi moved to Inter Miami in Major League Soccer and signed as a Hard Rock International Gaming Corporation brand ambassador. Hard Rock’s realization that the partnership with Messi perfectly married the brand’s commitment to raising its profile with Messi’s unparalleled international pull is a prime example of a go-to-market strategy.

Today, his partnership with Hard Rock has elevated its national exposure and increased casino registrations, demonstrating the meritorious effects of such a prestigious liaison. Hard Rock has ensured itself a place as a leading light in the gaming world by aligning itself with one of the most charismatic athletes in history while tapping into Messi’s star power to lure a wider public.

In late 2020, FanDuel struck gold by hiring Charles Barkley as an original ‘Dream Team’ member to be their brand ambassador, a key turning point in the company as it seeks to transition from an industry outsider to a gambling giant. FanDuel has relied on his charismatic persona in marketing campaigns to help establish an enhanced brand presence in a fiercely competitive online casino market.

Barkley is referred to as an ‘American sports icon, television legend, and gaming royalty’ by former Chief Marketing Officer Mike Raffensperger, who had extreme excitement about the partnership. By bringing their personality bigger than life, Barkley has done more than amplify FanDuel’s voice; it made the brand stand out as unique in a crowd through a distinctive flair that attracts the audiences.