Primark is today launching its Click & Collect service at its store on Widemarsh Street in Hereford, alongside five other locations which means the service is now available in 87 Primark stores nationwide. 

Customers can now shop thousands of Primark’s bestsellers across women’s, kids, men’s and homeware by ordering on the Primark website, and then picking up their items from their nearest Click & Collect store at a time convenient to them.  

The launch forms part of the latest phase of Primark’s nationwide expansion of Click & Collect, which will see more than half of Primark stores across Great Britain offer the service in time for Christmas. 

Kari Rodgers, UK Retail Director at Primark, said: “Our Click & Collect service has proved really popular, so we’re excited to roll it out even further. 

“It means shoppers can easily order their items from home and pick them up at a time to suit them, and is a great way to make Christmas shopping a little easier this year.” 

This year, Primark is celebrating 50 years on the British high street. It opened its first store in Derby in September 1974 and now has 185 stores across Great Britain.  

Some of the highlights available on Click & Collect include: 

	Men’s Kem Crew Neck T-Shirt – £14.00  As part of the Primark Presents Kem collection, this stylish heavy weight T-shirt with a crew neckline and short sleeves is the perfect choice to dress up or down this winter.
	Hooded Puffer Parka Coat – £40.00   A mid-length padded coat with an adjustable hood, zip fastening and large flap pockets, helping you to stay warm in style this winter.
	Women’s Oversized Crew Neck Jumper – £17.00  Primark’s latest viral hit that sold out across stores, is back on Click & Collect. With an oversize slouch silhouette, this throw-on neutral knit creates an effortless look, making it the perfect choice for cosy days in this winter. It’s also now available in a range of new colours, meaning you can stay cosy and on style this season.
	Paula Echevarria collection   Paula Echevarria is back with another iconic edit to help shoppers elevate their wardrobe to chic new heights this Christmas.   From the Sparkle Midi Skirt to Stiletto Heel Sandals and the Diamante Shoulder Bag, there’s an item for every festive occasion.
	Women’s Tie Waist Wrap Coat – £36.00  A midi-length wrap coat with long sleeves and a tie waist fastening, this item is proving popular for those colder commutes.
	Stacey Solomon Kids wear – with sets from £12.00  The recently launched Primark Presents Stacey Solomon kidswear collection will help you wrap them up in style this Christmas.   Whether they’re staying comfy at home or going on festive family outings, this collection has everything from knit jumpers and jackets to adorable dresses and co-ords.
	Christmas Family Pyjamas – from £4.00  A Christmas-Eve staple for every family, Primark’s range of Christmas pyjamas will help you get into the festive spirit.   Whether you’re wanting the perfect couple’s matching pyjamas or family pyjamas for opening presents, this range has a whole host of designs from The Simpsons to Tim Burton’s The Nightmare Before Christmas. And not forgetting your furry family members with our matching pet pyjamas!

The next six Primark stores launching Click & Collect today (30^th October) includes:  

• Hanley, 2 – 10 Lamb Street   
• Hereford, 9-11 Widemarsh Street 
• Lincoln, 216 – 219 High Street   
• Mansfield, Four Seasons Shopping Centre    
• West Bromwich, 30 New Square   
• Worcester, Crowngate Shopping Centre