For Cannes, Paster knew excess was important. “Cannes is opulent; it’s all about excess!” she tells us. “People love the richness, the beauty – everything is in excess, so when people get dressed to see a movie, they’re dressed to the nines. That means you can be creative with the looks.” When the duo met with Self-Portrait’s creative director Han Chong ahead of the festival, everything just fell into place. “ Han loves to make women feel beautiful and empowered, he knows what suits your body and he enhances your beauty,” says Bakalova. “When we met in Los Angeles last month, he gave me confidence and definitely understood the idea Jessica and I had. We had so much fun going through the collection.”

During the festival, Bakalova wore several Self-Portrait looks – ones that reminded Paster of the sorts of things Ivana herself would have worn. “Maria and I knew from the beginning that this was the direction we wanted to go for Cannes,” shares Paster. “We watched a one-hour documentary about Ivana, and it was fabulous. Little did we know that she modelled when she was younger, for designers like Thierry Mugler and Versace. She loved her clothes and collaborating [with designers] on her looks. Ivana always matched her necklace to her bracelet, rings, shoes, and clutch. She loved to put a look together, even if she was just stepping out to get groceries.”

Bakalova’s first look featured a black fringed bouclé jacket and matching shorts, paired with a custom-made pink silk pussy-bow shirt and vertiginous heels. “Ivana loved a good pump,” explains Paster. “She adored the richness of colours and the combination of different fabrics, not only in her interiors at home but also in her wardrobe. That’s why we added the oversized jewellery and necklace – it captures that opulent feel.”

Look two was a dress that featured a belted black crepe bodice and white chiffon pleated skirt, with diamanté buttons. “The structured shoulders combined with the feminine bottom half create a feeling of balanced elegance and powerful femininity,” Paster explains. The most fun look was a sequin bustier with a power jacket over the top, paired with sparkling Chopard jewels. “If you look at pictures of Ivana going out in the ’80s, it’s all sequins and beaded fringing,” Paster says. “This look really captures that essence.” A fourth and final look consisted of a chic cream skirt suit, which was styled with dark Chopard jewellery.

It’s Paster’s goal that her clients feel confident on the red carpet, something she undoubtedly achieved with Bakalova. “I felt confident, empowered, beautiful and I think that’s how Ivana felt when getting dressed,” the actress says. “Getting into character is a lot more than playing dress up, especially when portraying such an iconic woman. You need to have that deep connection, understand her philosophy of life, her experiences – the good and the bad. But the fashion, the outfits? That’s the fun part. It brings the character together. And I can’t wait to show that outside the screen; it’s going to be a very memorable tour.”