The ready-to-wear collection comprises of a merino wool jumper, embroidered with the signature Guinness harp logo, as well as a heavy cotton sweatshirt with the brand’s name embellished in frothy pearls – a play on the beverage’s iconic foam head — sat above a print of a smiling pint.

The graphics come from iconic adverts from Guinness’ history and two feature the famous slogan: “Aren’t you glad you’ve had a Guinness”.

Celebrating the joy in shared experiences, the collection explores the duality of high fashion and more ‘humble’ everyday brands, a pairing which has proved lucrative of late — just look at Kate Spade’s collaboration with Heinz, Chopova Lowena x Hellmann’s and Anya Hindmarch with After Eight.

This isn’t the first time Anderson has turned his hand to brand collaboration either; the designer has previously seen success in his collections with Uniqlo and Converse, as well as working with artists such as Ian David Baker, though this marks the brand’s first foray into alcohol.

Speaking about the collection, Anderson shared his inspiration behind the pieces: “I’ve always been obsessed by Guinness and their advertising,” he said. “I think they are still today one of the greatest advertisers and I liked this idea of using their amazing graphics.”

Despite their tongue-in-cheek nature, the monochrome colourways make these workable and transitional wardrobe pieces, and we can see them appealing across the generations. Thankfully, you don’t have to wait long to snap them up – the collection launches worldwide this Friday.

The collection launches on Friday 15 November and will be available in person at certain JW Anderson stores and at jwanderson.com. Prices start at £155.